Understanding the online journey of skincare consumers
Our client, a skincare company, needed to better understand the online journey of the consumers when researching and purchasing skincare products, in order to optimise their online strategy.
What we did:
We passively monitored the devices of dry skin sufferers to measure their actual online activity, complemented by a mobile diary to uncover the motivations and link to offline purchases.
Understanding how, when and for how long consumers engage with branded online content, and how it fits within a wider browsing session.
Helped inform the client’s digital messaging and choice of online touch points to ensure the key messages were able to break through online clutter.