Understanding the online journey of skincare consumers

The issue:

Our client, a skincare company, needed to better understand the online journey of the consumers when researching and purchasing skincare products, in order to optimise their online strategy.

What we did:

We passively monitored the devices of dry skin sufferers to measure their actual online activity, complemented by a mobile diary to uncover the motivations and link to offline purchases.

Key insight:

Understanding how, when and for how long consumers engage with branded online content, and how it fits within a wider browsing session.


Helped inform the client’s digital messaging and choice of online touch points to ensure the key messages were able to break through online clutter.


Learn more about passive measurement

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