We’re going to take you on a journey through a typical day to show the value in capturing behaviour in real-time using passive monitoring. Asking fewer questions and learning more, to go beyond recall and understand the true impact of media consumption and more...

How passive measurement can solve your business challenges:

 

  • Remove the personal bias of claimed response and precisely identify people’s actual behaviour without having to rely on their recall.

 

  • Accurately identify media and campaign consumption across different platforms.

 

  • Understand and quantify the complex journeys that people take and the key points of interaction that ultimately influence behaviour, decisions and choice.

 

  • More accurately follow people’s on and offline behaviour to better engage them in the future.

 

  • Get beyond the rational to understand the emotional response to moments and events.

 

  • Reveal the things that people can’t recall or are not aware that they do/see/hear and combine this with traditional techniques to gain a more complete picture.

To learn more or discuss the implications for your business, please contact Nicholas Watson, Ben Cookman, Jim Ford or Pushkar Kulkarni.

Innovation,

disrupted

Understanding

behaviour

Evolving

conversations

Creating

reality

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