Issue: 

A household goods company wanted to identify the psychological triggers of success or failure of their product innovations.

What we did:

An expert panel was used to analyse the full range of concept that had been tested by Ipsos.  The concepts were coded using heuristics and biases.

Key insight:

The research identified a number of heuristics and biases that drive success.

Impact:

The findings have been used to help optimise the innovation process.

Approach:

Learn more about Behavioural Science