5G, artificial intelligence and a ream of other technological disruptions make tracking and measuring our life (and health vitals) more accessible than ever. What are the trends which are impacting companies developing solutions to meet this new 'connected ecosystem'? and with a deep dive into Healthcare, learn how a trillion dollar industry is adapting to connected health and making it a reality.
Decoding the future of digital engagement
In a digital world, human thinking is still needed to get to truly useful insights. Using Fortnite as an example, we explain how we got to the heart of the game's success by focusing on individual gamers and the culture that surrounds them. By understanding the factors which have driven the success of this game we are able to gain valuable understanding of what will drive engagement for the generation of the future and how brands can leverage this insights for innovation, communications and branding.
For decades, using lead users to fuel innovation has generated excellent and successful results. But it is expensive and slow. Now, thanks to social media data and flexible research methods, we can more easily find unmet consumer needs as well as different ‘hacks’ that people use to meet these needs, without needing to go through the expensive and time-consuming challenges of recruiting lead users. We will explore how you can find truly disruptive innovation.