Understanding in-the-moment emotions towards a brand
A global drinks brand wanted to quantitatively evaluate the in-the-moment impact of their experiential events campaigns on attitudes and emotion towards their key brand in Milan and Barcelona.
What we did:
We recruited participants to download the mobile diary to their phone. At the event they completed diary entries each time they engaged with specific brands.
Client was able to action the insights and share with the rest of their team quickly through the ability of receiving the data in almost real-time.
Our client was able to optimise and integrate targeted messaging based upon that specific marketing event.