Understanding in-the-moment emotions towards a brand

Issue:

A global drinks brand wanted to quantitatively evaluate the in-the-moment impact of their experiential events campaigns on attitudes and emotion towards their key brand in Milan and Barcelona.

What we did:

We recruited participants to download the mobile diary to their phone. At the event they completed diary entries each time they engaged with specific brands.

Key insight:

Client was able to action the insights and share with the rest of their team quickly through the ability of receiving the data in almost real-time.

Impact:

Our client was able to optimise and integrate targeted messaging based upon that specific marketing event.

Approach:

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