Disrupting the homecare category with rapid research
Our client wanted to create disruptive innovation ideas, changing the way people use the category, to populate their future innovation funnel, and needed to do it fast!
What we did:
An Ideation workshop lead by Ipsos created 20 ideas on key development themes. At the end of the day these ideas were put into overnight idea testing in Italy, with results ready to be reported the next morning
Ten winning ideas that can be taken forward for development (including 5 for the near future, and 5 breakthrough ideas for the further future pipeline). Furthermore, the client team really enjoyed and were excited about the experience!