We’ve found it incredibly valuable being able to re-create situations and environments to understand individuals’ responses. Experience a product or environment that does not yet exist in the physical world, such as in the automotive market and test vehicles of the future. Make the real world more accessible as we have done with Highways England to understand what it’s like to navigate road diversions or enable clients to empathise with the pain patients’ experience in their daily lives.

How virtual reality can solve your business challenges:

 

  • Evaluate and understand reactions to concepts, experiences and spaces which don’t yet exist in the real world – e.g. packaging, car designs, out-of-home digital advertising, travel hubs, retail spaces, banks, schools, hospitals, etc.

 

  • Step into the shoes of your customers, consumers, patients or citizens to better empathise with their lived experiences to optimise an experience or offering – e.g. customer journeys, patient experience, etc.

 

  • Better understand experiences and interactions from the point of view of different people – for example the navigation for an adult vs a child, an able-bodied person vs. someone with a disability, etc.

 

  • Rapidly and efficiently evaluate, revise and re-test concepts, environments and ideas leveraging virtual reality and the power of computer-generated imagery (CGI) overlays.

If you’d like to learn more about the implications for your business please contact Richard Garnham, Elizabeth Copp or Whitney Wells.

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Understanding

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