Our client needed to test and optimise a number of different pack designs to understand performance of each, with UK male and female product users.
What we did:
With such a tight timeline, rapid qual research was the ideal solution for this issue. As well as verbatim feedback on the packaging, a ‘mark up’ tool enabled participants to give granular feedback on the packaging visuals. From commission to reporting the entire process took five days.
The project provided recommended pack design for both the male and female ranges.
Not only was the client able to make a quick decision on the new packaging for the product being tested, the project also provided understanding of how to optimise other packs.