Testing a new version of mobile app in an innovative way – skincare manufacturer, USA
Our client developed a new global web platform which enables consumers to discover the skincare products best suited to their needs just by having their picture analysed via their smartphone. Prior to the high-profile launch, our client needed to test that the new algorithm was superior at providing a more personal, customized recommendation, compared to an older algorithm.
What we did:
We screened and selected 300 existing syndicated community members, then divided them into three groups (old algorithm, new algorithm, and no algorithm), and invited them to a multi-week product test conducted over five weeks. Based on the survey outputs, we ordered products directly from online retailers and shipped them to participants’ homes. Consumers were then engaged in a 5-week product trial including weekly usage surveys, selfie submissions, and qualitative discussions.
We learned that the new algorithm’s recommendations did indeed instil more confidence and higher purchase intent, compared to the old one.
Happy that their new algorithm was providing a superior service, the client was able to launch the app to the public with confidence. Additionally, our engagement-driven approach in the community helped lead to exceptionally high compliance, with 86% of participants completing the full process from start to finish