Ipsos Lates | Tuesday 8 October 2019

 

 

How can you use social intelligence to be agile in predicting future trends?

 

We harness the power of social content to discover truly fresh ideas and drive innovation success.

Welcome to our Ipsos Lates site following our event at the Science Museum. Here we showcase a range of our expertise which blends science, technology and human expertise to truly understand markets, brands, business and society.

 

 

Do you remember everything you did today?

 

People can’t recall what they’ve seen, heard or done during the course of a day, week or month, so we use passive technology to capture accurate data and understand behaviour.

 

 

 

 

How do you recreate reality and drive human empathy?

 

It’s much easier to comment on something you can feel or see, and it is often much more practical to do that virtually. We employ virtual reality to create situations and environments to bring the virtual to life.

How do we turn
a survey into a conversation?

 

Creating more natural conversations with people, instead of structured interviews, encourages greater depth and captures responses in the moments that matter – driving better quality data.

 

In a digital world, human thinking is still needed to get truly useful insights…

Stephen Johnson

THE FUTURE OF

ENGAGEMENT

Tara Beard-Knowland

INNOVATION,

DISRUPTED

 

CONNECTED

LIFE

Using social media we can now more easily find unmet needs, without the challenges of recruiting lead users…

Smart homes, artificial intelligence and a ream of other technological disruptions make tracking...

Reena Sangar

 

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This is a collection of materials showcasing our innovative techniques presented at the Science Museum in October 2019. They demonstrate how we layer different approaches to enable us to drive more value from research now and into the future.

 

If you’d like to learn more about the implications for your business please get in touch.

Innovation,

disrupted

Understanding

behaviour

Evolving

conversations

Creating

reality

IPSOS MORI

TALKS

LATES

GALLERY

 

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